[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.zornica.sk\/zla-verzus-dobra-reklama\/#Article","mainEntityOfPage":"https:\/\/www.zornica.sk\/zla-verzus-dobra-reklama\/","headline":"Zl\u00e1 verzus dobr\u00e1 reklama","name":"Zl\u00e1 verzus dobr\u00e1 reklama","description":"So slov\u00ed\u010dkom BUZZWORD ste sa u\u017e mo\u017eno stretli. Ide o dobre znej\u00face slovo, ktor\u00e9 je z\u00e1rove\u0148 popul\u00e1rne. Napr\u00edklad \u201elajk\u201c \u201evlog\u201c, \u201esubskrajbuj\u201c, \u010di \u201ehe\u0161tek\u201c, to v\u0161etko ozna\u010dujeme ako buzzword. S n\u00edm s\u00favis\u00ed i pomerne nov\u00e1 forma marketingu. Aj z toho d\u00f4vodu \u010doraz \u010dastej\u0161ie vid\u00edme \u201ehl\u00fape\u201c reklamy. Ako to vyzer\u00e1 v praxi...","datePublished":"2019-05-07","dateModified":"2023-12-05","author":{"@type":"Person","@id":"https:\/\/www.zornica.sk\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.zornica.sk\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/9994033610bfa8d5c75e7c2dd1b5bdd54900f4ed2e7e5c6722d4887246e31af4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9994033610bfa8d5c75e7c2dd1b5bdd54900f4ed2e7e5c6722d4887246e31af4?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"zornica.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.zornica.sk\/wp-content\/uploads\/img_a307241_w16643_t1570809207.jpg","url":"https:\/\/www.zornica.sk\/wp-content\/uploads\/img_a307241_w16643_t1570809207.jpg","height":0,"width":0},"url":"https:\/\/www.zornica.sk\/zla-verzus-dobra-reklama\/","about":["Tovar"],"wordCount":395,"articleBody":" So slov\u00ed\u010dkom BUZZWORD ste sa u\u017e mo\u017eno stretli. Ide o dobre znej\u00face slovo, ktor\u00e9 je z\u00e1rove\u0148 popul\u00e1rne. Napr\u00edklad \u201elajk\u201c \u201evlog\u201c, \u201esubskrajbuj\u201c, \u010di \u201ehe\u0161tek\u201c, to v\u0161etko ozna\u010dujeme ako buzzword. S n\u00edm s\u00favis\u00ed i pomerne nov\u00e1 forma marketingu. Aj z toho d\u00f4vodu \u010doraz \u010dastej\u0161ie vid\u00edme \u201ehl\u00fape\u201c reklamy. Ako to vyzer\u00e1 v praxi  Buzzmarketing m\u00e1 za \u00falohu vyvola\u0165 rozruch. Tak\u00e1to reklama, by mala v prvom rade vyvola\u0165 v\u0161eobecn\u00fd z\u00e1ujem. P\u00fdtate sa ako nie\u010do tak\u00e9 zaru\u010dene dosiahnu\u0165? Stopercentn\u00fa istotu nem\u00e1te nikdy. Niekto stav\u00ed na kontrov\u00e9rznos\u0165, in\u00fd napr\u00edklad na zn\u00e1mu osobnos\u0165, ktor\u00e1 sa v reklam\u00e1ch neobjavuje. Hlavnou \u00falohou je najm\u00e4 to, aby sa za\u010dalo o danom produkte, alebo slu\u017ebe hovori\u0165 medzi \u013eu\u010fmi. Pozn\u00e1te to aj vy. Vid\u00edte reklamu, ktor\u00e1 v\u00e1s pobav\u00ed, pohor\u0161\u00ed, alebo zaujme in\u00fdm sp\u00f4sobom a len tak medzi re\u010dou sa o nej rozpr\u00e1vate so svojimi priate\u013emi. T\u00ed si ju potom chc\u00fa pozrie\u0165, tak\u017ee m\u00f4\u017eeme poveda\u0165, \u017ee tak\u00e1to reklama je jednozna\u010dne dobr\u00e1, pri\u010dom nie je podstatn\u00e9 \u010di ju tak hodnot\u00edme my, z\u00e1kazn\u00edci. Tento marketing funguje na princ\u00edpe takzvan\u00e9ho word of mouth, teda na \u00fastnom podan\u00ed. Mohli by sme ho ozna\u010di\u0165 aj ako vir\u00e1lny marketing, preto\u017ee medzi \u013eu\u010fmi vyvol\u00e1 rozruch.  Reklama ktor\u00e1 pohor\u0161\u00ed  Ako sme u\u017e spomenuli, mnoh\u00e9 spolo\u010dnosti postavia svoju propag\u00e1ciu na kontrov\u00e9rznosti. Pri mno\u017estve reklamy, ktor\u00e1 na n\u00e1s vyskakuje z ka\u017ed\u00e9ho rohu, si nie\u010do oby\u010dajn\u00e9 v podstate u\u017e ani nev\u0161imneme. Ak sa v\u0161ak na obrazovke, billboarde, alebo v novin\u00e1ch objav\u00ed nie\u010do, \u010do vo v\u0161eobecnosti pova\u017eujeme ako prehnan\u00e9, neexistuje takmer \u017eiadna \u0161anca, aby sme si to nev\u0161imli. Zl\u00e1 reklama!  Naozaj ??  Mo\u017eno ste sa u\u017e neraz sami seba p\u00fdtali, pre\u010do niekto nato\u010d\u00ed tak hl\u00fapu reklamu. Pr\u00e1ve preto, \u017ee sa nad \u0148ou pozastav\u00edte. Porozpr\u00e1vate o nej aj svojej rodine a zn\u00e1mym. Pritom je \u00faplne jedno, \u017ee reklama p\u00f4sob\u00ed hl\u00fapo, \u010di vyslovene tr\u00e1pne. D\u00f4le\u017eit\u00e9 je jednoucho vyst\u00fapi\u0165 z davu, odl\u00ed\u0161i\u0165 sa. Ak teda o nejakej reklame hovor\u00edte, m\u00f4\u017eeme jednozna\u010dne poveda\u0165, \u017ee ide o dobr\u00fa reklamu.                                                                                                                                                                                                                                                                                                                                                                                         3.8\/5 - (13 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Zl\u00e1 verzus dobr\u00e1 reklama","item":"https:\/\/www.zornica.sk\/zla-verzus-dobra-reklama\/#breadcrumbitem"}]}]